A global coffee collective specialising in providing superior solutions to client requirements. BCR , headed by Ross Quail, leverages three decades of professional network contacts to assemble teams of expert coffee specialists adept at managing a diverse range of coffee projects.
Supplementing his own competencies, BCR facilitates access for organisations and individuals to these pre-eminent professionals for focused engagements, eliminating the need for permanent personnel expansion.
Many highly skilled coffee experts encounter difficulties with accessibility or require structural support to maximise their efficacy. This network includes World Barista Champions, coffee coaches, internationally recognised expert baristas, roasters, technical and product quality experts, creative professionals with specialised coffee industry experience, and more.
Should a project necessitate a coffee-related solution, BCR possess the capability to deliver.
Trusted by
OUR SERVICE
With an agile team and a large global coffee network, we offer a full service partnership that generates authentic coffee-led business growth.
Coffee Quality Auditing
What we do
Evidence based feedback coupled with the highest standards for coffee excellence are central to producing consistent high quality coffee.
Coffee auditing allows you to receive an assurance that your systems and processes remain robust while excuting for coffee success.
Methods
Green Coffee QC analysis
Roasted Coffee QC analysis
Roast Profile Development
Packaging production oversight
Internal QC platform standards for you and your clients.
Coffee Sales Coaching
What we do
We know the roles of sales within the coffee industry, often requires a high level of complexity.
Speak with industry professionals who don't just propose ideas, but can share success methodologies from years of experience in the same industry as you.
Methods
Sales Process Auditing
Coaching for results with each individual
Ride-along presence in the field
Align goals across departments
Sales conversion strategies
Effective use of CRM's
Sales & Marketing Strategy
What we do
We take the time to deep dive into your brand, product and people.
We develop sales and marketing strategies that reflect your company acheieving its goals, ensuring that change is authentic, considered and relevant to your people and clients.
Methods
Market research
Distribution strategies
Developing the right voice for your products
A clear voice about your product and company
Launch strategies for your products
Activations to engage your target markets
Product Developement
What we do
We provide a comprehensive approach to the developement of your ideal coffee products. Central to our success is the understanding of your target market and their drinking habits.
We care about quality at every level, our unique skills and experience allow us to maximise the product appeal within its segment. We create lasting coffee impressions to help you sell successfully.
Tools
Target market research
Product development that connects to your business, to tell your story
Green Coffee selection
Roast profile development
Roast to purpose results (pods, cold brew)
Roasting support and guidance
A Voice for Coffee Events
What we do
With MC experience for over 30 years, Ross knows how to bring the room together. He's able to draw on time spent as a World Barista Head Judge and successful coffee professional to provide deep insights and an engaging experince.
From coffee competitions, product launches, product advocacy and more, Ross' brings infectious blend of love for coffee and a willingness to take poeple on a journey every time.
Events
Coffee MC Roles
Product Q&A events
Brand Advocacy
Coffee Judging
Company Coffee events
“We have had the pleasure of working with Ross Quail across four of our Alternative Championship events, and he’s been an absolute standout every time. He brings incredible energy to the role, effortlessly commands the room, and keeps the crowd engaged from start to finish. A true professional who knows how to read the moment and elevate the experience for everyone involved. We’d be more than happy to work with him on future projects—he’s an asset to any event. He has earned our complete trust and consistently brings out the best in every event he hosts.”
Rachel Glasbergen
Senior Business Leader, The Alternative Dairy Co
Ross brought a wealth of knowledge and expertise to the project. His extensive experience in the coffee industry has been instrumental in shaping the Mosaic coffee portfolio. Ross’ work with our Lavazza coffee experts, Nick Ferrara and Peter Dorkota, spanned the coordination of widespread sensory research to mapping the Australian coffee market to trial roasts, at each stage ensuring that every aspect of the coffee development process was meticulously executed. His involvement for Mosaic has also been pivotal, extending to key events in 2024; the Fine Foods trade show and Mosaic launch event, where his insights and expertise were showcased to a broader audience including trade and media in his role as emcee.
Grayson Cook
Head of Brand and Portfolio, Lavazza Australia
I have had the pleasure of working with Ross Quail since our 5th store 13 years ago, and I can confidently say he is a trusted coffee professional. His deep coffee insights, customer focus approach and understanding of business management has helped us in many ways.
As the Soul Origin Emcee at many Baristas events (still is), not only does Ross have an exceptional ability to understand our brand to create an engaging atmosphere, but he takes the time and effort to engage with our entire team right down to the baristas and customers. Ross’ integrity and dedication to quality in coffee is unmatched.
This man has a profound understanding of specialty coffee and knows how to apply this knowledge to achieve large-scale commercial success. Beyond his professional skills, he’s a blast to work with, fun, honest, and a natural within the coffee space.
Hao Quach
Managing Director, Soul Origin
WHY CHOOSE US
World Class Coffee Consultants across all categories
A lifetime of experience across all areas of coffee allows us to facilitate what works best both for you and in the competitive world of global coffee.
OUR VALUE
Building success through unique approaches to challenges
01
Inclusive
A global network built over decades means we can satisfy all your needs. We are empathetic to coffee specific outcomes and we reflective of the entire coffee supply chain.
02
Efficient
Finding those specific coffee professionals relevant to your needs, can be like searching for a unicorn. We have the network and the model to allow you access to the best in the world for a specific outcome.
03
Innovative
The needs of today's coffee companies require deep focus and experience to understand how to innovate for success. We don't solve problems, we design customer centric, coffee forward success.
